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Jin Kyu Park, "Creating My Own Cultural and Spiritual Bubble": Case of Cultural Consumption by Spiritual Seeker Anime Fans, Culture and Religion, Vol. 6, no. 3 (November 2005): 393-413.
Abstract
"The distinctive quality of Japanese animation (anime) in its descriptions of religious and spiritual realms - integrating symbols, themes, doctrines, and mythologies from various religious traditions - is a cultural manifestation of the new integrative spirituality. This article demonstrates how important the religious aspect of anime is in explaining why younger generations in the USA, who are characterized as a spiritual seekers, become a loyal fan of the cultural aspects. Anime seems to provide them with a cultural resource out of which they create their own cultural and spiritual practices, which is, they claim, not provided by the US mainstream culture. This article argues that since the religious aspect of anime is one of the most disctinctive qualities in distinguishing itself from US pop culture, it would contribute to the generally accepted 'cultural difference' account in explaining the cross-cultural popularity of anime."
A version of this paper, presented at The Intercultural Communications Association in 2003 is available for review on the web.
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