A slight majority of Americans (55%) say they have not heard the term "Wicca."
Among the 45% who have heard of, the segments most familiar with Wicca include people younger than 60 (50% are familiar with the name, compared to 35% of older adults); Christian evangelicals (65%); Skeptics (61% of atheists and agnostics); Asian Americans (52%); upscale adults (62%); and those who describe themselves as socio-politically liberal in most cases (55%).
Among those who have heard of Wicca, nearly two-thirds (62%) described it as an organized form of witchcraft. Smaller proportions defined Wicca as a form of Satanism (7%) or as a religious cult (7%). About one-fifth (18%) said that although they were familiar with the name, they knew little or nothing about Wicca.
When asked to express their view of Wicca, 6% held a favorable view (2% very favorable and 4% somewhat favorable), and 52% held unfavorable views (7% somewhat unfavorable and 45% very unfavorable).
Perhaps the most intriguing response was from the remaining 43% who said they did not know what they thought of Wicca or had no particular opinion about it.
Those who possessed a "very unfavorable" view were most likely to be found among residents of the South and Midwest (52% of whom had a very unfavorable opinion); born again Christians (67%); and socio-political conservatives (61%).