Joseph Laycock: Vampires Today

The academic study of popular culture is an area of great interest for me. I spent some time in this area recently while reading a new book that explores those who adhere to the vampire identity, Vampires Today: The Truth About Modern Vampirism (Praeger, 2009), by Joseph Laycock. Laycock is an independent scholar and doctoral candidate studying religion and society at Boston University. I spoke with him recently about his new book.

Morehead's Musings: Joseph, thank you for your fine book on an interesting topic. It was a great read and a good piece of scholarship. I'd like to begin our discussion on a personal note. How did the subject of vampires become of interest to you as a research project with your religious studies background?

Joseph Laycock: Vampires are an interesting preoccupation. A personal interest in vampires tends to achieve a greater level of intensity than other types of interests. For instance, I consider myself a “coffee buff” because I own my own grinder. But prior to writing this research, I could not really have called myself a “vampire buff.” I had read a few Anne Rice novels, I enjoyed the occasional vampire movie, and I knew who Bela Lugosi was. But compared to a serious vampire enthusiast I was a poser at best. I had never even seen Buffy: The Vampire Slayer.

Like most people I began with a dim awareness that somewhere in the world there were people who considered themselves vampires. Then in 2006, I began listening to a podcast called Shadowdance. I am interested in popular religion, including esoterica and “new religious movements.” The podcast discusses these areas from the perspective of a practitioner and is really very thought provoking. After listening for a few months, one of the hosts (Michelle Belanger) did a show about her identity as a vampire. She also mentioned a research project that was currently being conducted by the Atlanta Vampire Alliance (AVA). I was living in Atlanta at the time and I decided to contact the AVA. They were friendly but cautious and I began to learn more about their work.

Morehead's Musings: In the Preface of your book you define several important terms. These include "real vampire," "the vampire milieu" and "the vampire community." Can you define these and talk a little about why they are important to understanding contemporary vampires?

Joseph Laycock: The terms “real vampire” and “vampire community” are commonly used by within vampire culture. When someone says that they are a “real vampire,” they do not mean that are actually undead or immortal. Rather, this term is used in contradistinction to “lifestyle vampires.” Lifestyle vampires or “lifestylers” are usually dedicated fans of vampire fiction and enjoy dressing as the undead. Real vampires believe that they are somehow biologically or metaphysically distinct from other people. The key difference is that lifestylers choose their identity while real vampires see their identity as a vampire as essential and unchangeable.

The term “vampire community” (often just “VC” in Internet communications) is a broad label that generally includes anyone who identifies as a vampire. Many different and conflicting ideas of vampirism coexist with the vampire community. Although formal groups exist within the community, it is not an organization or institution. It functions more as an identity group that all vampires are ascribed to. Vampires typically speak about the vampire community in much the same way that gays speak about the gay community or African-Americans speak about the black community.

The term “vampire milieu” was coined for the book and was not commonly used by any vampires I met during my study. Our culture has an evolving pool of ideas about vampires and self-identified vampires reference this milieu to express their identities. To understand real vampires, you have to study the archetypes they are referencing. Confusion arises because popular culture has turned vampires from vile animated corpses to a sort of alluring super-hero. The vampire milieu also includes occult writings about vampires, and theories of holistic health. Vampires may draw on any of this material in forming and describing their ideas. One model of vampirism is often quite different from another, but there remains a sort of family resemblance arising from the vampire milieu.

It is also useful to note that the vampire milieu and the vampire community are distinct entities. For example, vampires that “sparkle in sunshine” are now entrenched within the vampire milieu. However, (as far as I know) the vampire community has had little to do with this trope. This distinction is also important to any discussion of vampires and crime. Occasionally, the criminally insane will develop an obsession with the vampire milieu. One individual believed that an Anne Rice character ordered him to murder a friend. However, it is very rare that these individuals participate in the vampire community: While they may call themselves a vampire, they are not in communication with other self-identified vampires. I have found only two cases where such a criminal did not act alone and may have had contact with the vampire community.

Morehead's Musings: Most people might assume that all vampires consume blood due to the images we have picked up from folklore, cinema, and television. You discuss several different types of vampire experience. Can you briefly sketch these?

Joseph Laycock: The distinction between lifestylers and real vampires has already been discussed. Real vampires generally claim that they must “feed” in order to maintain their physical, mental, and spiritual health. Some real vampires, known as sanguinarians, feed on blood. This usually consists of small quantities taken from human donors. Psychic vampires do not drink blood but rather “feed” on the vital energy of those around them. Psychic vampirism has been part of occult literature at least since the 19^th century. The idea that some people either borrow or take the energy of others is common throughout Asia and the Theosophical Society used this idea to re-imagine the Western idea of the vampire. There are also “hybrid” vampires who consume both blood and psychic energy.

Finally, I find it useful to make a distinction between the “awakened” and “initiatory” models of vampirism. The majority of real vampires believe that you cannot be “turned” or otherwise choose to become a vampire. Instead they believe that vampirism is an essential identity inherent from birth. The process of discovering one’s identity as a vampire is known in the community as “awakening.” However, there are several groups who view vampirism as a sort of apotheosis to be undertaken through ritual initiation. These groups tend to be associated with the Church of Satan and similar “left hand path” occult movements. There has been tension between the two models over what a “real vampire” actually is. However, some recent overtures have been made towards reconciliation.

Morehead's Musings: What are some of the ways in which contemporary vampire identities have been explained?

Joseph Laycock: The modern vampire community has been attributed to porphyria and other diseases, fantasy-prone personality, narcissistic personality disorders, pica (a mental illness characterized by eating dirt, plaster and other inedible substances), and sexual fetishism. It has also been described as an organized and dangerous cult. In sociological terms, the vampire community is a “deviant” group: Literally, one that deviates from social norms. Historically, one of the most effective ways to exert social control over deviance has been to “medicalize” it, reducing a complex social phenomenon to a listing in the DSM (Diagnostic and Statistical Manual of Mental Disorders). Homosexuality appeared in the DSM until 1974.

The label “cult” is also tied to medicalization. Throughout the 1970s, various counter-cult groups tried to circumvent the first amendment by claiming that some religions practice brainwashing and therefore constitute an “information disease.” Polemical characterizations of the vampire community as a religion tend to present individual vampires as automatons whose identity has been absorbed into a larger movement. Descriptions of luring teenagers into vampire culture through the Internet echo the earlier label of “information disease.” I believe that an explanation of this community must look at the personal narratives of individual vampires as well as the larger social context.

Morehead's Musings: How does the vampire identity help to re-enchant the world in late modernity and how does this fit in with other expressions of re-enchantment?

Joseph Laycock: Sociologists used to believe in what is now called the “myth of universal secularization.” That is, a prediction that the social influence of religion and belief in the supernatural will continue to decline until both become nonexistent. The process of secularization now appears to be cyclical in nature, either because secular movements have inspired a backlash of religiosity or because the decline of traditional churches has left individuals free to explore supernatural belief systems.

The connection between modern vampires and “re-enchantment” was first made by Christopher Partridge. In his theory of re-enchantment, Partridge points out that as traditional religion is declining, new belief systems are proliferating. Furthermore, the distinction between deviant and legitimate religion has begun to narrow. Re-enchantment then argues that religion is not fading away so much as changing. The metaphysics of vampirism, as well as emerging new religious movements and popular occultism are all evidence of this change.

It has been suggested that a purely rationalist-scientific worldview is actually very difficult to maintain and leaves the average person dissatisfied. The anthropologist Lucien Levy-Bruhl once claimed that “primitives” do not think in rational terms but rather experience the world through what he called “mystical participation.” In his posthumous work he reformulated his theory, suggesting that mystical participation occurs in all cultures and is simply easier to observe among primitives. Essentially, human beings are always balancing two different modes of thought. Wouter Hanegraaff has suggested that “disenchantment” can be thought of as the suppression of mystical participation in deference to a rational worldview. From this perspective, the vampire community can be seen as a restoration of this balance. I did not find the vampires to be unable to discern fantasy from reality. Rather they discussed their subjective experiences openly and sought ways to relate these experiences to a rational worldview without dismissing them.


Morehead's Musings: What types of elements have helped to create the vampire milieu?

Joseph Laycock: In my book I attempt to describe the evolution of the vampire milieu chronologically across four areas: Literature, film, and television; occult writing; metaphysical and holistic health; and vampirology. In reality, these areas all blend together. The vampire of Slavic folklore is largely left out because vampires do not actually think of themselves as undead. (For the same reason, Buffy the Vampire Slayer is of little importance to real vampires.) Occult groups such as the Theosophical Society and the Hermetic Order of the Golden Dawn re-imagined the vampire as a being that feeds on subtle energy rather than blood. This set the stage for the modern understanding of psychic vampires. The novel I Am Legend (1954) by Richard Mattheson re-imagined the vampire again as a biological entity. This too influenced the vampire community. It also appears to have influenced the medical community, which has periodically sought to explain vampire legends in terms of known diseases. Finally, with the series Dark Shadows in the 1960s, the vampire became a symbol of tragedy, romance, and alienation. As a deviant hero, Barnabus Collins caused many people to identify with the vampire. Dark Shadows foreshadowed the vampires of Anne Rice and even Edward Cullens.

Metaphysical ideas associated with holistic health have also influenced how vampires see their condition. Western concepts of subtle energy such as mesmerism and the Freudian notion of libido were linked to vampirism in the nineteenth and early twentieth centuries. There is now an interesting dialogue beginning to form between self-identified vampires and practitioners of qigong, reiki, and other health practices from Asia.

The last category, “vampirology” refers to a series of amateur studies on real vampires. This began with figures like Stephen Kaplan who opened a “vampire research center.” However, the most ambitious studies to date have been done by vampires themselves. The AVA has collected data from over 1450 individuals. While the academy can challenge their methodology, it is hard to imagine an outsider conducting a better quantitative analysis of this community. I believe that their findings will ultimately determine what it means to be a vampire. This indicates that the vampire community has begun to exert agency over the milieu.

Morehead's Musings: In terms of community, are most vampires solitary or do they seek group interaction, and how has the Internet played a part in this process?

Joseph Laycock: The AVA’s survey indicates that the majority of vampires are not part of any formal organization. However, vampires have always sought group interaction. In the 1980s vampires met through fan conventions for Dark Shadows and horror movies. In the 1990s vampires began communicating through zines and other small print media. The community appears to have been on the Internet for as long as it has existed, first using listserves, then forums, and now peer-networking sites.

The Internet generally has a leveling effect on religions. The Internet has not been kind to hierarchical religious organizations such as the Catholic Church or Scientology. On the other hand, non-hierarchical religions such as Paganism have flourished online. Initiatory religious groups such as the Temple of the Vampire seem to have been hurt by the transition to the Internet. The Vampire Bible and other copyrighted texts have been disseminated to the uninitiated online. By contrast, the awakened model of vampirism has flourished as many individuals have begun to rethink their identity after encountering the vampire community online.

The Internet has also brought many young people to the vampire community. More experienced vampires have tried to help by posting articles or even creating “checklists” for individuals who suspect they might be a vampire. The latest innovation is a series of youtube clips where vampires answer questions e-mailed to them about vampirism.

Morehead's Musings: Several new religions scholars have considered vampirism a new religious movement? Is vampirism a religion?

Joseph Laycock: The answer to this question depends on which model of vampirism is under consideration and what criteria of religion are being used. The vampire community runs a gamut from The Temple of the Vampire which claims to have legal recognition as a church to atheists who believe vampirism will one day be understood by medical science.

Certainly groups like the Temple of the Vampire are new religious movements. However, I have argued against categorizing the entire vampire community as a new religious movement. One reason being that a significant percentage of vampires describe themselves as Christian. Although vampirism is frequently explained in terms of metaphysical or supernatural beliefs, it appears that many vampires see their identity as a vampire as distinct from their religious affiliation.

Morehead's Musings: What types of reception have vampires received as they have become more above ground?

Joseph Laycock: In the United States, this varies greatly from region to region. In the Bible Belt, vampires are very cautious about keeping their identity a secret. I heard a story of at least one vampire who was “outed” to his community and asked to leave his church. By contrast, identifying as a vampire may not seem all that unusual in Los Angeles.

As the media seeks to capitalize on the current fascination with vampires, the vampire community has received an unprecedented level of attention. The AVA is contacted by a new television show or documentary about every month. Community leaders have been very active in monitoring this attention and curbing sensationalism. For instance, the show Trading Spouses was unable to find a vampire who would appear on their show. I believe that there has been a gradual shift from very sensationalistic coverage of the community (usually around Halloween) to more nuanced portrayals of vampires. By the same token, Vampires Today is not intended as a definitive text on this community. Rather, I hope to encourage further research on vampires and other emerging identity groups and suggest further areas of inquiry.

Morehead's Musings: Joseph, thanks again for your research in this area, and for your willingness to discuss your book. I wish you the best in your continued academic studies and work.

Progress on Tution Fundraising for University Durham PhD

As I mentioned in a previous post, I am scheduled to begin PhD dissertation research in January 2010 through the University of Durham in Mormon studies under the supervision of Douglas Davies. With a little over four months remaining in 2009 I have raised one third of the first year's tuition of approximately US$9,000. A major donation was made recently by a church in Utah that I finished serving as interim pastor.

I believe this PhD research will be of interest to several constituencies. First, it will add to the academic communities knowledge of Mormonism, an up and coming area of scholarly study in religion. Second, it will be of benefit to Mormons as an evangelical pursues a path of study that seeks to sympathetically understand an important facet of Mormonism, that of sacred narrative. Third, the dissertation will be of benefit to evangelicals who will gain an insight into Mormonism that is presently lacking with the evangelical emphasis on doctrinal analysis.

Those interested in learning more about this research project, and who might consider making a donation toward it, can contact me at johnwmorehead@msn.com. Following is the research proposal accepted by University of Durham:

“Sacred narrative as missing dimension in Mormon studies and evangelical-Mormon dialogue”

Mormon Myth and Sacred Narrative: The Missing Academic and Dialogical Dimension
Mormonism continues to be a popular and growing area of study in academia. A survey of the academic literature on the topic demonstrates a variety of research perspectives, including the historical, doctrinal, cross-cultural, and social scientific. Yet even with these varying academic frameworks certain dimensions are missing (Sorensen 2007) and very much needed in order to expand our understanding of this rich religious tradition in all of its multidimensional textures. This is particularly the case with the mythic dimension, or the sacred narratives and stories found within Mormon culture. Myths in this context are defined as a narrative or “story with culturally formative power” (Hexham and Poewe 1997, 81). Hexham and Poewe have suggested that many of the new religions that arose in nineteenth century America did so with an appropriation of certain mythic fragments. In their view, Mormonism arose out of a cultural milieu of an evolutionary mythology wherein its founder Joseph Smith “wove together many diverse myths into an integrated whole” (ibid., 94). Mormonism may be understood as a new religious movement that arose out of a major mythos of nineteenth century America, and in its continued development it has formed various subnarratives making up the mythic whole. With these considerations in mind, sacred narrative represents a neglected aspect of academic studies of Mormonism.

Sacred narrative is also absent in the evangelical-Mormon dialogue process that has been taking place formally since the 1990s. This is not difficult to explain. First, while Christian dialogue with world religions such as Buddhism and Islam have been going on for quite some time, Christian dialogue with the new religions is relatively new, and it has not received either the attention or scholarly focus as dialogue with world religions (Saliba 1993). Thus, it may be that those evangelicals involved in dialogue with Mormonism have not been as reflective on this process as have evangelicals in other interreligious contexts. Second, dialogue with the new religions, as in the case of evangelicalism and Mormonism (Blomberg & Robinson 1997, Millet & Johnson 2007; Millet and McDermott 2007), has taken place against the backdrop of concern over orthodoxy in contrast with heresy (Johnson 1997; Saliba 2003; Hexham, Rost & Morehead 2004) with an eye toward theological boundary maintenance (Cowan 2003). This is not always the case, particularly when Mormon scholars have dialogued with theologians beyond Protestant evangelicalism (Musser & Paulsen 2007), yet it is the case in general in regards to the evangelical-Mormon dialogue process. Given the significance of a unique set of beliefs and worldview in Mormonism, and its claims of uniqueness vis-à-vis the larger Judeo-Christian tradition, doctrinal and theological issues should not be divorced from the dialogue process, but additional room is needed for other perspectives, particularly those that may resonate more centrally with Latter-day Saint perspectives.

This is especially the case if an understanding of Mormonism is to take place from perspectives that attempt to understand Mormonism from the point of view of its adherents. In the process of interreligious dialogue evangelicals and other Protestants have tended to approach the religious other from vantage point of the Christian concern for doctrine. This reflects not only a dialogue starting from Christian presuppositions, but may also reflect lingering aspects of colonialism (Yong 2008). There is a great need for an academic study of a missing dimension of Mormonism wherein the research tries “sympathetically and imaginatively to enter into the lives and experience of those they are studying. By employing informed empathy, they can gain some access into the complex of intensions and experiences of religious adherents” (Sorenson 2007, 135-6). In our post-colonial, post-Christendom, post-9/11, globalized environment the need is perhaps greater than ever before to approach the religious other from perspectives that are empathetic, humble, and in keeping with the vantage point of adherents themselves. A study of Mormonism from the perspective of sacred narrative thus reflects a more sympathetic perspective in keeping with the ideals of religious studies and the socio-cultural needs of our time.

Dimensions of Mormon sacred narrative
Myth and sacred story (Sorenson 1981), and the related concepts of folklore (Edison 1989; Wilson 1998, 1995) are rich sources for understanding Mormonism, including its values and beliefs, as well as the personal and collective sources of meaning and identity for the Mormon people. Sacred narratives may be categorized under broad headings such as the Restoration, Revelation, Pioneers, Missionary Work, and stories of Courage, Healing, and Encouragement (Lyon, Gundry & Parry). They are found in a variety of cultural texts, including Mormon scriptures, General Conference talks, hometeaching messages from the First Presidency, the teaching curriculum of the LDS Church, books written by Church academics, fireside chats, and family circles. Other sources include cultural pageants and celebrations such as the Mormon Miracle Pageant and Pioneer Day, as well as dramatic theatrical productions, and Latter-day Saint culture-specific cinema.

An analysis of these sources reveals several important facets of sacred narrative within Mormon culture. These include the Joseph Smith Story/First Vision, founding Prophet Joseph Smith’s claim of heavenly visitation and a call to restore the Christian church. The power of this narrative lies not only within Smith’s experience, but also for Church members and converts as they place themselves in Smith’s experience thereby framing their personal identity and narrative within the larger narrative of the founding of the Church. Personal identification within the First Vision narrative might also connect the sacred and profane in daily Latter-day Saint thought and living as they read of Smith’s experience and revelations coupled with his continued work at farming and the mundane affairs of nineteenth century America. Smith’s narrative of the First Vision helps Latter-day Saint people realize the potential for their mundane lives to be punctuated by revelation even while this plays out against the ordinary and mundane affairs of life.

A second narrative thread is that of the Westward Trek or the Pioneer Narrative. This narrative is connected to a sense of persecution and martyrdom that links this narrative thread with that of the First Vision. The early Mormons experienced constant persecution, eventually leading to the murder of their leader and their expulsion from their homes which culminated in a trek West and a settling in what would become Salt Lake City and the beginnings of a vast geographical region under the Mormon influence. Here again the contemporary personal identification with this narrative thread is strong. Many Latter-day Saints identify with the pioneer stories as their family story, regardless of whether they have family members who crossed the plains. This narrative may also resonate with others as the Church extends itself globally. Many can imagine themselves as pioneers or trailblazers as the some of the first people to accept the gospel of the restoration in their family and nation.

The third sacred narrative is the Pre-Mortal Life. As the name implies, this story teaches that human beings pre-existed their present earthly lives and dwelt with God prior to taking on human flesh. With this foundational narrative in mind, this life is considered act two of a “three act play” of human existence. Dialogues with Latter-day Saints reveal how powerful and influential this narrative is, so much so that it even impacts child-rearing attitudes as parents considered the pre-mortal relationships with their children where a differing relationship may have existed.

A fourth and sacred narrative is the Missionary Narrative. The Missionary Narrative forms a kind of microcosm of the Mormon Plan of Salvation. Mormon missionaries leave home, are sent to a new area, spend a limited amount of time meeting people and sharing the gospel, making right ethical choices, touching the lives of other sand then returning home to loving parents. This missionary work parallels the Plan of Salvation as Mormons believe they leave the Pre-Mortal Life, enter a period of probation and mortality, only to return once again to loving Heavenly Parents. Viewed in light of the Missionary Narrative, Latter-day Saints can see their mortal life as a sacred mission in fulfillment of a probationary time of testing and in anticipation of restored relationships and progression that transcend mortality.

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2009 Salt Lake Sunstone Symposium Next Week

I recently received the program for the 2009 Salt Lake Sunstone Symposium. It figures that during a year when my schedule unfortunately prohibits me from attending that several sessions are of great interest. Not to worry: I've already sent an email asking how I can order recordings of the sessions on MP3 or CD at the symposium's conclusion. Those of greatest appeal to me due to personal and research interests include the following:

"Mormons and Mediums: LDS Women's Pursuit of Mediated and Non-Mediated Communication with the Dead" moderated by Carolyn Campbell and featuring panelists of Deloris Beynon, Laura Bush, Doe Daughtrey, and Pepper Gregory.

"Sacred Sci-Fi: The Fiction of Orson Scott Card as Mormon Mythmaking" by Christopher C. Smith.

"Us-Them Tribalism and Early Mormonism" by D. Michael Quinn.

"Religious Tribalism in the Larger Society" chaired by D. Michael Quinn and also including panelists Colleen McDannell, David C. Knowlton, and Jan Shipps.

"Adam & Eve in America: Gnostic Mormon Retellings of the Genesis Narrative" by Boyd J. Petersen.

"Do Mormon Moms Dream of Monstrous Gods?: Interpreting Stephenie Meyer's Twilight Myth moderated by Maxine Hanks and including panelists Holly Welker, Doe Daughtrey and Jana K. Riess.

"Young Scholars in Mormon Studies" moderated by Brian Birch and involving panelists Elizabeth Pinborough, Brittany A. Chapman, Lloyd Ericson, and Boyd J. Peterson.

AfterBurn Report 2007: Census Data and the Church

I am currently working on a chapter for a book to be published by Morling Press in Australia as part of the proceedings for the post-Christendom spiritualities consultation at Trinity Internatinoal University in October 2008. My contribution will look at what the Burning Man Festival has to say back to the Christian church in late modern America and the West. Today I was reviewing some data on the festival which included the AfterBurn Report from 2007. The census statistics are interesting in that the major demographic for Burning Man is urban, an artist (possibly meaning at least artistic if not an amateur or professional artist), a college graduate, and attends no religious services during the year yet is interested or very interested in spirituality. I wonder how much interaction the church has with such a demographic in their spiritual quest through contemporary forms of church.